Instagram is quickly becoming the leading advertising platform for marketers everywhere.
In 2019, it is more important than ever to know how to promote your business on social media, and apps that rely on visual content like Instagram should be your first choice for advertising or raising brand awareness. Here are a few tips on the ads launch on Instagram that will help you drive sales and grow your business:
AVOID CREATING ADS THAT LOOK LIKE ADS
Instagram ads are essential for attracting more potential customers to your webshop or your real-life store. They appear as image posts, video clips or quirky graphics. Just open your Instagram now and scroll once or twice through your feed. You will notice an ad once every 3-4 posts and most of them are relevant to your recurrent searches and interests.
Instagram advertising posts work best when users click on them – an action that usually redirects them to your website or an affiliate’s website for potential purchases.
If you want to advertise your business on Instagram, you will have to come up with creative ads that will appear in your followers’ feeds ahead of your competition’s promotions. You will want these ads to look different from regular advertising posts or users will just scroll on by without feeling the urge to click on them.
Try your best to create natural, entertaining content that will make users stop in their feed reading and even scroll back to find out more about your promotions. Make them look like your everyday image or video posts to not make your followers feel that you are always trying to sell them something.
PROMOTE YOUR BEST PRODUCTS AND SERVICES
Many businesses that start advertising on Instagram try to promote their most expensive services, and then they wonder why they cannot drive sales. Others advertise their cheapest products to take a competitive advantage in their niche, but then they complain that the profits are too small and that the whole process is useless.
When you advertise on Instagram, you must always try to sell your best products and services. These are your commercial assets that give a beneficial image for your company. They are also the ones that attract the most positive reviews and raise brand awareness.
Do not try to promote expensive products just to get a big financial boost. Also, do not use Instagram ads to try and sell some of the less-bought services in your offer. These marketing techniques will only drive away potential customers.
INCREASE YOUR AUDIENCE WITH ACTIVE FOLLOWERS
When you launch a new ad campaign, one of the most important aspects is the feedback that you get from your loyal followers. You may have a large audience, but if it is not active, you will not get many likes, views, and impressions which may spell failure on your entire marketing plan.
It is essential that you get as many reactions as possible from your admirers, which is why you should try to buy Instagram followers that like your photos. It is precisely this kind of audience members that build brand awareness and drive sales. Their active presence on Instagram takes your message to users who have not heard of your company yet and increase your pool of potential customers.
SWAP IMAGE POSTS FOR VIDEO ADS
When it first appeared on the social media playing field, Instagram was strongly using still images to attract new users. Back then, everybody used the app to apply heavy editing and filters for their photos. While some of the results were breathtaking, we are glad that the app and the community around it have moved on to better-quality content like video posts.
Social media experts like InstaGrowing agree that video ads have a much higher chance of success than still photo ads. They are more engaging, they deliver more information in a short period and they show your followers that you are up-to-date with the latest developments.
You can attract more people to your Instagram followers and potential customers for your business if you choose to swap image posts for video ads. They might cost a bit more than applying simple editing techniques, but they are worthwhile in the long run.